Customer Privacy Notice

Who we are

LC International Limited, Martingale Europe Limited, and ElectraWorks Limited are part of the Entain Group. This notice explains how we use your personal data.

When we say “we” or “us,” we refer to our company and our brands (see our brands here).

We prioritize the protection of your personal data on our website and app, employing strong security measures that are regularly tested. For any questions or concerns about our data handling, please contact us using the details below.

The information we collect about you

We collect your personal data from these sources:

When you create an account.
When you visit our website or social media.
Through completed surveys.
When you contact us via email, phone, or chat.
From analyzing your interactions with us.
From our other companies for business purposes.
From public records and social media.
From cookies and tracking on your devices (if allowed).
From third-party databases for legal reasons.
From online vendors and service providers.

What We Use your Personal Data for

What we use your Personal Data for	Typical Personal Data	Further information
Provision of products or services	Your name, address, email, phone number, or other contact details. Your date of birth and gender. Login details. Game transaction information and payment methods.	To fulfill our agreements with you and provide the information, products, and services you request, including updates about our website, services, and policies.
Customer Service matters	Name, Online Identity, Player ID. Contact Info. Account Notes & Communications, Call Recordings. Game Transactions & Payment Methods. IP Address, MAC Address, Device Type, Apps, Location.	To give you customer service, answer your questions, or address your complaints or concerns.
Meeting our legal and regulatory obligations	Name, Online Identity, Player ID, Contact Info.Games, Bets, Winnings/Losses, Deposits/Withdrawals, Payment Methods.Online Images and Screenshots.IP Address, MAC Address, Device Type, Apps, Location.	To fulfill our legal obligations under the Gambling Act and laws against money laundering and fraud, we may use electronic methods, like cookies and images, to identify you during online play.
Identity Checks, Age Verification and Responsible Gambling	Name, Online Identity, Player ID, Contact Info, Date of Birth, Gender.Login Details, Websites Visited.Game Transactions.IP/MAC Address.Messages and notes on your account.Wellbeing Info.Affordability Checks.Images.	To comply with Responsible Gambling, we record self-exclusions and monitor for gambling issues. We also verify your identity and age using methods like cookies.
Undertake Surveys competitions and promotions	Name or online identity.Contact information.Contact preferences.Survey responses, marketing interactions, preferred products, and feedback.	To invite you to competitions, collect your feedback, inform you about products, and measure advertising effectiveness. You can opt out of direct marketing at any time.
Lifestyle and demographic Insight and Profiling	Contact Preferences.Survey responses.Marketing clicks.Favorite products.Your feedback.Interests and habits.IP address.Mobile ad IDs.Online IDs.	To create a profile of your interests and gameplay habits for personalized experiences. We aim to understand player behavior to enhance services and attract new customers. Data will be anonymized.
Improve our services and ensure our systems are secure and up to date	Login info, websites visited.Games played.IP address, MAC address, device type, apps, location.Usage of mobile apps and websites.	To effectively present site content, we enhance products, optimize processes, ensure system integrity, manage IT resources, perform quality assurance, support staff, analyze performance, and provide relevant content.
Prevention and Detection of Crime,Prevention of lossProtection of staff and customers	Name, Online Identity, Player ID, Contact Info.Games, Bets, Winnings/Losses, Deposits/Withdrawals, Payment Methods.Online Images and Screenshots.IP Address, MAC Address, Device Type, Apps, Location.	To prevent crime and ensure fairness, we monitor online activities and use electronic identification methods like cookies and payment tracking. For high-risk players, we conduct additional checks on affordability and source of funds, including document requests.
Business sale, acquisition and rights	Name, Online Identity, Player ID, Contact Info.Login Details, Websites Visited.Games Played, Bets, Wins, Losses, Withdrawals, Payment Methods.IP Address, MAC Address, Device Type, Apps, Location.Risk Scores, Profile Classifications.Communication History and Account Notes.	To make or defend lawsuits, to acquire or sell a business

We may share your personal information with organizations to meet legal obligations or provide support, including:

Business partners and suppliers. To fulfill contracts.
Affiliates and third parties. For marketing opt-out purposes.
Entain Group and service providers. For legal compliance.
Selected third parties. With your consent.
Analytics providers. To improve our services.
Feedback organizations. For service insights.
Banks and credit agencies. To prevent fraud.
Regulators and law enforcement. For legal compliance.

How long we retain your personal data

Type of Data	Typical Retention Time	Information
Customer Call recordings	3 years	An extended retention may be applied on a case by case basis
Customer Data	A 7-year retention period that begins to run from the date your account is closed	We will keep your personal data only as allowed by law: (i) if required by gambling or tax laws, and (ii) to protect our legal rights. If you join the self-exclusion scheme, we may keep a record of it longer than the exclusion period as part of your profile.

Security

We prioritize security and privacy, implementing measures to protect personal data from unauthorized access or changes. Our secure data centers, encrypted websites, and ISO27001:2013 certification ensure safety, as do our partners’ security practices.

If you receive a password for our site, keep it private. While we strive to protect your data, the internet is not fully secure, and sharing information is at your own risk. We use strict procedures to prevent unauthorized access once we receive your data.

Cookies

We use cookies to improve your experience on our website. For details, check our Cookies Notice.

Your rights

	Description of Right
The right to be informed	You have the right to receive clear, transparent and understandable information about how we use your information and your rights.
The right of access	The right to access the personal data we hold about you.
The right to rectification	The right to request that we correct any inaccurate personal data we hold about you.
The right to erasure	You can request the deletion of your personal data if we no longer need it, you withdraw consent, or you object to processing. This right isn’t absolute and may not apply if we have valid reasons to retain the data.
The right to restrict processing	You can limit our processing of your personal data if: you believe it’s inaccurate; you want us to erase it but prefer to restrict its use; or we no longer need it but you require it for legal reasons.
The right to data portability	You can request your personal data in a machine-readable format and ask us to transfer it to another organization.
The right to object processing	You can object to our processing of your personal data for legitimate interests, but if we demonstrate that our reasons outweigh your rights, we may still process it, particularly for legal claims.
The right not to be subject to automated decisions including profiling	You have the right not to be judged by automated processes that affect you legally or significantly.
The right to withdraw consent	You have the right to withdraw your consent if we use your personal data, such as for marketing our services or products.